Know thy customer; a critical goal of any retailer. What happens though, when multiple types of customers are identified each with a different demographic, buying strategy, and/or communication preference?  It's likely the majority of your target audience is comprised of mobile device users. This presents a huge opportunity to create a strategy to engage the Right person at the Right time with the Right Text Message.

Here is how a typical SMS Messaging campaign gets started. Customers follow a 60-Day  "Recipe for Success" to create a list of customers wanting to receive SMS promotions, alerts and other content on their mobile device. SMS enables engagement in activities such as: customer feedback, voting & polling, news and offer alerts, contests, surveys, games, couponing, and direct marketing. SMS directs your customers to what you want them to see or act-on. It's the ultimate director because it reaches a captive audience.

What separates SMS from other mobile marketing channels is the personal connection with customers--one that comes with great responsibility. For retailers, the true power of SMS is that it is a new technology with unique capabilities that solves an old problem: What do I have to do to get you in my store today? Loyalty programs built on SMS can help.

By using engaging, personalized content, you are not advertising--you are providing valuable information that is going to get them into your store, and enhance the experience throughout their visit.

Mobile campaigns are rapidly growing in popularity because of their simplicity and easy access to consumers. Mobile coupons get a 10 to 20 percent higher conversion rate than print coupons.  

There are many ways to participate with SMS Messaging, Inc. whether you text or not.    

Click on "Recipe for Success" and "FAQ" Pages for service information. 

The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) continuously work with the FCC to set guidelines and best practices for SMS programs. SMS Messaging, Inc. protects the privacy of cell phone users and our customers strongly adhere to the established guidelines.